IMPOSSIBLE
Exposing the meat industry’s climate impact and positioning Impossible as a delicious solution.
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SOCIAL MEDIA
"Meat the Climate Crisis"
WHAT
A campaign that highlights the meat industry's environmental impact and poses Impossible as an easy, delicious solution.
AUDIENCE
Environmentally unconscious people living in metropolitan areas in the U.S., ages 18-35.
AWARDS
2025 Broadcast Education Association’s award of excellence in the Interactive Media & Emerging Technologies’ social media category.
