RESUME

SENIOR CREATIVE EXECUTIVE
Bluestone Communications | Harrisonburg, VA | January 2026 - ongoing
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• Lead creative initiatives for PR-driven campaigns, ensuring accurate creative direction based on client objectives, timelines, and audience insights.
• Oversee all creative work and progress of my creative team, providing feedback.Collaborate in client meetings to shape messaging, campaign direction, and creative recommendations.
• Develop strategic campaign plans, brand guidelines, and messaging frameworks to strengthen brand voice and impact.
• Contribute to brainstorming and concept development for integrated PR campaigns, including digital, social, and promotional materials.
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MARKETING AND ENGAGEMENT FELLOW
JMU X-Labs | Harrisonburg, VA | August 2025- ongoing
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• Develop and execute creative marketing strategies to promote X-Labs’ events and programs to JMU students across digital platforms.
• Write and present creative briefs that outline goals, target audiences, and content direction to guide marketing projects.
• Design and produce content that aligns with JMU X-Labs’ mission and branding.
• Increase social media presence and engagement while tracking and analyzing platform analytics.

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SERVER
‍Buffalo Wild Wings | Glen Allen, VA | April 2022 - ongoing
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• Manage competing priorities in a fast-paced environment.
• Perform multiple roles including hostess, cashier, kitchen expeditor, and server.
• Known for maintaining a friendly and welcoming atmosphere by consistently delivering exceptional customer service and ensuring a positive dining experience.
• Excel at serving birthday parties, sports teams, and other large events.

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AQUATICS MANAGEMENT INTERN
‍Corolla Light Resort | Corolla, NC | May 2024 - August 2024
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• Supervised staff, created weekly shift schedules, and addressed employee concerns.
• Managed opening and closing procedures for four resort pools.
• Developed and launched a new swim lesson program, including marketing and advertising initiatives.
• Organized program logistics such as lesson schedules, payment processes, and calendars.
• Conducted interviews, hired new team members, and trained all incoming staff.

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REPORTER
‍JMU Breeze TV | Harrisonburg, VA | September 2023 - May 2024
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• Reported on on-and-off campus stories through interviews, B-roll filming, and video editing.
• Produced accurate, engaging, and timely news content for broadcast and social media.
• Led “Weekend Round-Up”, a social media segment that summarized weekend events for JMU students, in which I wrote a script for, filmed, edited, and posted weekly.
• Worked closely with a team to meet deadlines, maintain journalistic integrity, and adapt stories to different platforms.